Talk by Patrick Comer, C’96: "All the World’s a Stage: Sewanee to Serial Entrepreneur"
Patrick Comer, C’96, founder and chief executive officer of Lucid, LLC, a technology company that provides digital marketing services, will be Sewanee's 2016 Humphreys Entrepreneur-in-Residence. The Humphreys Residencies are a program of the Babson Center for Global Commerce. In addition to giving a lecture, Comer also will meet with students and teach classes while on campus.
Join Comer for his lecture, "All the World’s a Stage: Sewanee to Serial Entrepreneur," at 4:30 p.m. Wednesday, Nov. 2, in Convocation Hall. The lecture is free and open to the public. A reception will follow.
Comer’s lecture will trace his career path from Sewanee to Lucid. After graduating from Sewanee as a theatre arts and music major, Comer went to New York, where he planned to build a career in professional theater. The sudden emergence of the Internet in the late 1990s soon lured him and his brother Walton, C’98, into launching an e-commerce company. That venture was followed by experience at another dotcom and then an MBA from Columbia University.
Lucid, founded in 2010, is based in New Orleans with major offices in London and New Delhi. It operates three interconnected technology platforms: Fulcrum, Federated Sample, and Proof.
Fulcrum is an online marketplace platform that enables direct connections between market researchers, consumers and businesses. Federated Sample delivers project management services for research projects using the Fulcrum platform. Proof uses internet cookies to track digital advertising and marketing campaigns so that firms can improve their marketing efforts in real time.
Lucid has also launched, in cooperation with the New Orleans Times-Picayune newspaper, an experimental presidential election tracking poll using the same research techniques that it provides to Fortune 500 companies.
In a 2010 interview, Comer argued that Sewanee’s emphasis on the liberal arts rather than narrow vocational skills is what’s needed in a world where the rate of change continues to accelerate. And, he added, Sewanee grads “know how to think, how to communicate, how to learn something quickly.”