News

Claude B. Nielsen, C'73, beverage industry leader, is next Executive-in-Residence

Claude B. Nielsen, chairman of the Board of Directors of the largest privately held Coca-Cola bottling company in the United States, will discuss how his company has taken on the challenges of water conservation and sustainability at a public lecture at 4:30 p.m. Tuesday, Feb. 28,  in Gailor Auditorium.

Nielsen’s lecture, entitled “The Real Secret Ingredient,” plays off Coca-Cola’s legendary secret formula for the iconic soft drink while highlighting the centrality of water resources to the beverage industry.

Web head shot of Claude Nielsen, Birmingham
A 1973 graduate of the University of the South, Nielsen retired as chief executive officer of the Birmingham-based Coca-Cola Bottling Company UNITED, Inc., following a 37-year career. He was named CEO of the firm in 1991, and led the company’s expansion across the Southeast United States.

Nielsen's speech is part of his two-day Sewanee visit as the Babson Center for Global Commerce’s 2017 Graham Executive-in-Residence. A reception will follow the lecture, which is free and open to the public.

While on campus, Nielsen will guest-teach courses in watershed sciences and in marketing. He will also meet students for career counseling.

The Graham Residencies are supported by a generous gift from Diane and Henry H. Graham Jr. The lecture is co-sponsored by the Department of Economics and the Department of Earth and Environmental Systems.