Babson Center for Global Commerce

A Wm. Polk Carey Pre-Business Program

SunTrust chief to speak on bank’s role in financial well-being


William H. Rogers Jr., chairman and chief executive officer of SunTrust Banks, Inc., an Atlanta-based bank holding company with assets of over $175 billion, will be the Babson Center for Global Commerce’s Easter Semester Bryan Viewpoints Speaker.

Rogers' lecture, titled “Purpose-Driven Leadership: Banking’s Role in Building Financial Well-Being,” is scheduled for 4:30 p.m. Tuesday, March 4, in Gailor Auditorium. Rogers will speak to his vision of SunTrust as a purpose-driven company devoted to leading a movement for financial well-being. The company has a number of efforts to help clients and local communities gain greater control over their finances. “When we build our communities, we build our bank,” Rogers said.

Rogers leads a business that operates an extensive retail branch network throughout the Southeast and Mid-Atlantic states along with a full array of 24-hour digital channels. The company also serves clients nationally in corporate and investment banking, mortgage and private wealth management. 

Rogers joined SunTrust in 1980 and was named chief executive officer in 2011. In January 2012, Rogers was named chairman of the company. Over the course of his career, he served in senior positions across the company prior to being named president in 2008 as the financial crisis took hold, and banks and their clients faced unprecedented economic challenges. Rogers and his leadership team have been focused on enhancing SunTrust’s client focus while improving its financial performance. 

In January 2014, the company reported that it earned $0.77 per share during the fourth quarter of 2013, beating the consensus estimate of analysts by eight cents. Rogers cited growth in loan activity, increased revenue, and further credit quality improvement as the reasons for the healthy earnings report. He promised to continue to work for efficiency improvements in 2014.

Improving efficiency and increasing market share have been hallmarks of Rogers’ tenure at the helm of the Fortune 500-ranked firm.

Rogers is active in a number of national and civic organizations. He is a member of the executive committee of the national board of directors of Operation HOPE, a nonprofit organization that focuses on promoting financial literacy and guidance to people who are underserved by mainstream banks and financial institutions. He is also chair of the trustees for the Boys & Girls Clubs of Metropolitan Atlanta.

He is a graduate of the University of North Carolina at Chapel Hill and holds an MBA from Georgia State University. He is a director of the Federal Reserve Bank of Atlanta.

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